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Base: All Adults

          1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Sony      3    1    3    1    2    1    1    1    1    1    1    1

Dell      *    *    *    *    *    5    *    2    3    3    2    2

Coca-Cola *    8    7    7    *    *    6    5    7    2    4    3

Toyota    *    =10  *    6    =6   =7   4    *    *    5    6    4

Ford      2    3    1    3    1    4    2    3    6    6    5    5

Honda     *    *    *    *    *    *    *    9    *    7    =7   6

HP        *    *    *    *    *    *    9    *    *    *    =10  7

GE        4    4    2    4    3    2    5    10   4    10   8    8

KraftFoods *   *    *    *    *    *    *    4    2    4    3    9

Apple     *    *    *    *    *    *    *    *    *    *    *    10

Note: These are spontaneous replies. Respondents are not read or shown a list of brand names.

    Harris Interactive is the 13th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what could conceivably be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at www.harrisinteractive.com.
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